Purpose of Going Global
With “Global Brand Expansion, Global Business Development, and Precise Resource Matching” at its core, the Association aims to achieve three key strategic objectives for international expansion in accordance with its constitution:
• Professional Service Matching: Based in Hong Kong, the Association assists enterprises from Mainland China and Hong Kong in connecting with international-standard professional services in finance, legal affairs, global logistics, cross-border marketing, and related fields.
• Emerging Market Development: Explore new cross-border business opportunities in Southeast Asia, the Middle East, Central Asia, Europe, and the Americas. Organize overseas business visits and market research, participate in local exhibitions, and support enterprises in entering and establishing themselves in overseas markets safely and effectively.
• Talent and Think Tank Development: Cultivate professionals in cross-border e-commerce and international operations, establish a policy research think tank for global expansion, and comprehensively enhance enterprises’ competitiveness in the global market.
